About the Job
At Adda Education, we're building Bharat's most trusted employability ecosystem - empowering learners from Bharat to build better lives through impactful, employability-led education. Through our brands (Adda247, StudyIQ, PrepInsta, Career247), we reach 100M+ learners. Now, we're expanding into degree & professional programs with leading universities - and we need a passionate leader to drive this vision.We at Adda Education are looking for a dynamic Social Media Manager who lives and breathes content, trends, and brand storytelling. You will directly drive branding, growth, and content strategy for our founders across multiple channels, building a strong digital voice and scalable influence.
Key Responsibilities:
A. Founder Branding Across Platforms
1. Manage and grow multiple handles across Instagram, LinkedIn, Telegram, X, and additional channels.
2. Build a unified yet distinctive voice for the founders across all platforms.
B. Reels and Shorts Ecosystem Expertise
1. Demonstrate a strong understanding of reel formats, hooks, and high-retention content.
2. Apply effective mobile and camera settings for quality output.
3. Manage editing workflows, transitions, and relevant AI tools.
4. Understand paid ads, amplification methods, and growth loops.
C. Platform-Native Content Creation
1. Identify what works uniquely on each platform, recognizing that Instagram, LinkedIn, and Telegram require different approaches.
2. Tailor content to suit each platform’s format, audience expectations, and consumption patterns.
D. Trendspotting and Trend-Building
1. Identify emerging trends early and convert them into impactful founder-led content.
2. Adapt trends to fit the founder’s voice, personality, and long-term brand vision.
E. Insights, Analytics, and Competition Benchmarking
1. Conduct deep analytics and share actionable insights.
2. Track competitor activities and performance.
3. Build data-driven playbooks for continued growth and optimization.
Number of Openings
2 openingsPerks of this Jobs
Health insurance Informal dress code
Skills
Hindi Proficiency (Written), Content Editing, Instagram Marketing, Creative Writing, Hindi Proficiency (Spoken), English Proficiency (Spoken), Content Marketing, Content Management, Email Marketing, Facebook Marketing, Creativity, Social Media Marketing
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