About the Job
Key Responsibilities:1. Develop, plan, and execute a comprehensive SEO strategy to enhance organic traffic, search visibility, and lead generation across all digital channels.
2. Conduct in-depth keyword research, gap analysis, and competitive benchmarking to identify opportunities for ranking improvement and content optimization.
3. Implement on-page SEO best practices, including optimizing metadata, titles, headers, tags, URL structures, and internal linking, to achieve maximum visibility.
4. Drive off-page SEO initiatives, such as link building, digital PR, and online reputation management, to strengthen domain authority.
5. Perform regular technical SEO audits to identify and resolve issues related to crawling, indexing, canonicalization, redirects, site speed, and mobile optimization.
6. Collaborate with developers to ensure the correct implementation of structured data (Schema markup), XML sitemaps, and robots.txt configurations.
7. Optimize website content for voice search, featured snippets, and semantic search, ensuring adaptability to evolving algorithm trends.
8. Utilize Google Analytics, Search Console, SEMrush, Screaming Frog, etc. to monitor website performance, keyword rankings, and traffic insights.
9. Track and report keyword performance, CTR, bounce rate, and conversions, preparing detailed performance reports with actionable recommendations.
10. Ensure all new and existing web pages, blogs, and landing pages are optimized for targeted keywords, user intent, and overall search effectiveness.
11. Develop SEO-driven content calendars, topic clusters, and pillar content strategies in coordination with marketing leadership.
12. Conduct competitor backlink analysis and identify collaboration or partnership opportunities to enhance domain strength.
13. Manage the end-to-end content publishing process, including uploading, formatting, editing, and updating website pages, blogs, and digital assets.
14. Ensure all published content maintains brand tone, editorial quality, and compliance with company guidelines and copyright policies.
15. Conduct content audits to identify outdated or underperforming materials, coordinating updates or removals as required.
16. Review and optimize existing content for readability, accuracy, and SEO alignment, enhancing engagement and visibility.
Number of Openings
1 openingsSkills
Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Search Engine Optimization (SEO), English Proficiency (Written)
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