About the Job
As a Public Relations and Marketing Executive, you will play a pivotal role in shaping and executing the overall communication and marketing strategies for the company. You will be responsible for building and maintaining a positive brand image, enhancing market presence, and driving engagement with target audiences.Key Responsibilities:
1. Strategic Planning: Develop and implement integrated public relations and marketing strategies aligned with overall business goals.
2. Collaborate with cross-functional teams to ensure consistency in messaging across all channels.
3. Media Relations: Cultivate and maintain relationships with media outlets, journalists, and influencers.
4. Draft press releases, organize press conferences, and manage media inquiries.
5. Content Creation: Create compelling and engaging content for various channels, including press releases, social media, website, and marketing collateral.
6. Social Media Management: Develop and execute social media campaigns to enhance brand visibility and engagement.
7. Monitor social media channels, respond to comments, and analyze performance metrics.
8. Event Management: Plan and coordinate events, product launches, and promotional activities to maximize brand exposure.
9. Manage logistics, invitations, and post-event evaluations.
10. Brand Management: Safeguard and enhance the company's brand reputation through consistent messaging and positive interactions.
11. Monitor industry trends and competitor activities to identify opportunities and potential threats.
12. Market Research: Conduct market research to identify consumer trends, preferences, and opportunities for growth.
13. Analyze data to assess the effectiveness of marketing and PR campaigns.
14. Collaboration: Work closely with the sales and product teams to align marketing efforts with sales objectives.
15. Collaborate with external agencies and partners to execute marketing initiatives.
16. Reporting: Prepare regular reports on the performance of PR and marketing activities.
17. Provide insights and recommendations for continuous improvement.
Number of Openings
4 openingsPerks of this Jobs
5 days a week
Skills
Effective Communication
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