About the Job
Key Responsibilities:A. Performance marketing (Meta & Google):
1. Planning, launching and optimising campaigns for commercial interiors, home interiors, office & home furniture
2. Improving current performance (CPL, CTR, CPM, conversion rate) based on data from existing campaigns
3. Setting up structured A/B tests on creatives (reels, carousels, static), hooks, headlines & offers, audiences (cold, warm, lookalike, retargeting)
4. Creating and managing landing pages / lead forms and ensuring smooth tracking (UTMs, GA4, GTM)
5. Preparing weekly & monthly performance reports with clear recommendations (what to scale, what to kill, next experiments)
B. Content & creatives:
1. Planning content calendars for Instagram, Facebook, LinkedIn & YouTube Shorts/Reels
2. Ideating and scripting viral-ready content including before–after transformations, site walk-throughs, client testimonial reels, “cost breakdown/tips” style educational posts
3. Coordinating with designer/editor (or using Canva/CapCut) to produce thumb-stopping creatives
4. Setting up and managing automations, webhooks & CRM integrations between Meta & Google Ads lead forms, WhatsApp tools/CRMs, and Google Sheets/internal dashboards
C. Building automated journeys:
1. Sending instant WhatsApp/SMS/email to new leads
2. Creating nurture sequences for cold/warm leads
3. Implementing lead scoring & routing to the sales team
D. Strategy & Collaboration:
1. Working closely with the founder & sales team to define ideal CPL targets and optimise daily budgets per campaign
2. Suggesting new growth experiments such as webinars, lead magnets, remarketing funnels, and lookalike audiences from closed clients
Number of Openings
2 openingsPerks of this Jobs
Health insurance Life insurance
Skills
Content Writing, Search Engine Marketing (SEM), Facebook Marketing, Creative Writing, Email Marketing, Interior design, Content Marketing, Facebook Ads, Instagram Marketing, Canva, English Proficiency (Written), Capcut, Instagram Ads, Marketing Automation, Performance Marketing, Marketing Campaigns
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