About the Job
Key responsibilities:1. Growth Strategy & Planning:
● Develop and execute end-to-end growth marketing strategies to drive user acquisition, engagement, and retention.
● Set KPIs, measure results, and optimize campaigns for maximum impact. 2. Digital Marketing & Content Creation:
● Create, manage, and optimize engaging content for Capabl’s platforms (Instagram, LinkedIn, YouTube, etc.).
● Plan and execute viral campaigns, reels, short-form videos, and trend-driven content.
● Monitor analytics and use audience insights to refine strategies and improve reach.
3. Campaign & Community Marketing:
● Strategize initiatives to boost participation in Capabl’s workshops, programs, and events.
● Collaborate with college ambassadors, student clubs, and campus communities to increase brand awareness among colleges.
● Organize interactive marketing campaigns, contests, referral programs, and gamified experiences.
● Ideate creative outreach campaigns to strengthen Capabl’s presence in the learning ecosystem.
4. Analytics & Experimentation:
● Track, analyze, and report on key growth metrics across campaigns and channels.
● Run tests and experiment with innovative ideas to improve engagement, conversions, and retention.
Number of Openings
2 openingsSkills
Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, Instagram Marketing
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