About the Job
Key responsibilities:1. Collaborate with clients and internal teams to develop PPC advertising strategies aligned with client goals, target audience, and budget requirements.
2. Conduct keyword research to identify relevant search terms and phrases.
3. Optimize landing pages and create compelling ad copy to drive clicks and conversions.
4. Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, and other social media advertising platforms.
5. Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve campaign objectives.
6. Set up and implement conversion tracking tags using Google Tag Manager.
7. Create engaging ad creatives, including images, videos, and ad copy variations.
8. Generate regular reports on campaign performance and key metrics.
9. Analyze data to identify trends, insights, and optimization opportunities.
10. Provide clients with actionable recommendations to improve campaign performance.
11. Monitor key metrics such as CTR, conversion rate, CPA, and ROAS.
12. Continuously optimize campaigns by adjusting targeting, bidding, creatives, and landing pages.
13. Conduct A/B testing and experiments to evaluate ad creatives, targeting options, and bidding strategies.
14. Use data-driven insights to refine campaign tactics and improve overall performance.
15. Utilize advanced targeting and audience segmentation techniques.
16. Implement remarketing campaigns to re-engage website visitors and drive conversions.
Number of Openings
2 openingsSkills
Google AdWords, Facebook Ads
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