About the Job
Key responsibilities:1. Campaign Management: Plan, execute, and manage paid user acquisition campaigns across Google Ads (App Campaigns) and Meta Ads (App Install & Engagement) platforms.
2. Budget & Bidding: Strategically allocate budgets and manage bidding strategies to meet CPA and ROAS targets efficiently.
3. Optimization: Continuously monitor, analyze, and optimize campaign performance (keywords, creatives, targeting, landing pages/store listings) to improve key metrics like CVR, CPI, and LTV.
4. A/B Testing: Design and execute rigorous A/B tests on ad creatives (images, videos, ad copy) and audience segments to identify top-performing combinations.
5. Reporting & Analysis: Prepare detailed weekly and monthly performance reports, providing actionable insights and recommendations to stakeholders.
6. Cross-functional Collaboration: Work closely with the Design and Product teams to align marketing efforts with app features and ensure creative assets are optimized for performance.
7.Tracking: Ensure accurate campaign tracking and attribution is in place, often working with Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust.
8.Own all aspects of conversion data integrity for paid campaigns, including the setup, maintenance, and audit of Google Ads Conversion Tracking via Firebase to ensure precise measurement of Return on Ad Spend (ROAS) and accurate reporting in GA4.
Number of Openings
1 openingsPerks of this Jobs
5 days a week
Skills
Digital Marketing, Marketing Campaigns , Data Analysis, Performance Marketing
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