About the Job
Roles and Responsibilities:• Assist with and eventually take ownership of a variety of paid media efforts across
Google Ads such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.
• Should have working experience in paid social media like YouTube, Facebook, Twitter, LinkedIn.
• Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate
optimization)
• Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
• Research & explore new channels to expand marketing efforts
• Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader
• Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)
• Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)
Desired Candidate Profile
• 2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B and B2C.
• PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid
Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.
• Ability to blend quantitative data with qualitative data to optimize campaign
performance
• Implement A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
• Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign goal alignment
• Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.
Number of Openings
2 openingsPerks of this Jobs
5 days a week Health insurance
Skills
Data Analytics, Optimization, Marketing Campaigns , Report Generation
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