About the Job
Key responsibilities:A. Brand campaigns, events & activation coordination:
1. Lead end-to-end coordination for Alive India Artists, concerts, mall activations, brand campaigns, IPs, and media rollouts.
2. Meet clients and partners daily; build strong professional bonds with brands, artists, and collaborators.
3. Manage complete production checklists for every show or campaign — including branding, logistics, hospitality, and guest management.
4. Work closely with creative, audio-video, and brand teams to ensure every event runs flawlessly.
5. Assist in scripting, briefing, and backstage communication for artists, anchors, and brand representatives.
B. Brand communication & PR:
1. Handle all outbound communication with clients, partners, artists, and media houses.
2. Draft and circulate press releases, campaign notes, and official brand mailers.
3. Build and maintain long-term relationships with PR agencies, lifestyle journalists, and influencer networks.
4. Develop social/digital content briefs, captions, and updates in coordination with the digital team.
C. Marketing & digital outreach:
1. Drive daily digital engagement — live coverage, story updates, reels, and post-show highlights personally.
2. Plan and execute influencer tie-ups, digital contests, and brand-media collaborations.
3. Exhibit multitasking ability and strong conversational skills across digital and physical channels.
4. Maintain CRM sheets — calls made, leads generated, and partners followed up.
5. Contribute to campaign ideation for music IPs, brand events, and artist promotions.
D. Client, artist & vendor relations:
1. Be the voice and face of Alive India — approachable, professional, and dependable.
2. Manage artist hospitality, travel schedules, and on-ground coordination during events.
3. Coordinate with vendors for timely execution, PO confirmations, and post-event settlements.
4. Ensure every call, every message, and every follow-up reflects warmth and clarity.
E. Documentation & reporting:
1. Maintain event reports, PR coverage trackers, and digital analytics summaries.
2. Support in preparing pitch decks and proposals for brand partnerships.
3. Collate photos, videos, and highlights with the production teams for archiving and future use.
Number of Openings
1 openingsPerks of this Jobs
Free snacks Informal dress code
Skills
Effective Communication, Interpersonal skills, Public Relations, Digital Marketing, MS-Excel
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