About the Job
Key responsibilities:A. Organic SEO:
1. Develop and execute end-to-end SEO strategies to improve website ranking and drive organic traffic.
2. Conduct keyword research, on-page optimization, technical SEO audits, and off-page link-building activities.
3. Optimize website structure, metadata, images, and content for search engines and user experience.
4. Analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.
5. Collaborate with content and web development teams to implement SEO best practices.
6. Track, measure, and report on SEO KPIs and identify opportunities for improvement.
B. Paid SEO/SEM (search engine marketing):
1. Plan, create, and manage paid advertising campaigns across Google Ads, Bing, and other search platforms.
2. Conduct keyword bidding strategies, competitor analysis, and A/B testing for ad creatives.
3. Create and manage ad copies, extensions, and landing pages optimized for conversions.
4. Coordinate with analytics and reporting teams to assess paid campaign effectiveness.
5. Stay updated with the latest trends in PPC, SEM, and Google algorithm updates.
C. Local SEO & Google Business Profile (GMB) management:
1. Set up, verify, and optimize Google Business Profiles; ensure NAP consistency.
2. Publish Google Posts, manage photos/videos, and respond to Q&A.
3. Monitor and reply to reviews; support reputation improvement.
4. Manage and update local citations across directories.
5. Track GBP Insights (views, searches, calls, directions) and map rankings; share regular reports.
6. Handle multi-location management, bulk uploads, and verification/suspension issues.
7. Support local link-building and optimize location landing pages.
Number of Openings
1 openingsPerks of this Jobs
Free snacks
Skills
Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Search Engine Optimization (SEO), English Proficiency (Written)
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