Digital Marketing Executive Job in Mumbai at Probox Solutions India Private Limited

About the Job

Position Overview

The Digital Marketing Executive will be responsible for planning and executing online marketing strategies to promote the company’s IT products and services. This role requires strong knowledge of digital channels, lead generation strategies, and the ability to communicate technical offerings in a clear, engaging, and customer-centric manner.
The ideal candidate should have exposure to the IT industry, SaaS, software solutions, or technology services.

Key Responsibilities
1. Lead Generation & Demand Generation

Plan and execute digital marketing campaigns to generate qualified leads for IT products and services.

Manage paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads, targeting IT decision-makers (CXOs, IT Heads, Procurement Teams).

Optimize campaigns to improve ROI and reduce Cost Per Lead (CPL).

2. SEO & Website Optimization

Conduct keyword research relevant to IT services, software solutions, cloud, cybersecurity, etc.

Implement on-page and off-page SEO strategies to improve rankings of IT solution pages.

Collaborate with developers to enhance website performance, user experience (UX), and landing page conversions.

3. Content & Technical Messaging

Create and manage content such as blogs, case studies, whitepapers, email campaigns, and social media posts.

Translate complex IT concepts into simple, customer-friendly messaging.

Coordinate with technical teams to ensure accurate product and service positioning.

4. Social Media & Branding

Manage company profiles on LinkedIn, Facebook, Twitter/X, Instagram, and YouTube.

Strengthen brand presence through tech updates, product launches, and industry insights.

Increase engagement within IT communities, forums, and professional networks.

5. Email & Marketing Automation

Design and execute drip campaigns and workflows using tools like HubSpot, Zoho, or Mailchimp.

Nurture leads with IT-specific resources aligned to different stages of the buyer journey.

6. Analytics & Reporting

Track performance using Google Analytics, Google Search Console, Ads Manager, and LinkedIn Ads.

Prepare weekly and monthly reports on website traffic, conversions, and campaign ROI.

Provide actionable insights and optimization recommendations based on data.

Required Qualifications

Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.

1–3 years of experience in digital marketing (IT/software/technology sector preferred).

Strong understanding of SEO, SEM, social media marketing, and marketing analytics.

Familiarity with IT terminology such as SaaS, Cloud, AI, Cybersecurity, Networking, etc.

Hands-on experience with Google Ads, LinkedIn Ads, and CRM tools.

Strong communication, creativity, and analytical skills.

Number of Openings

2 openings

Skills

Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), English Proficiency (Spoken), English Proficiency (Written), Digital Marketing Tools