About the Job
Key responsibilities:A. Digital & performance marketing:
1. Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
2. Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
3. Track and analyze KPIs and user engagement metrics.
B. Social media management:
1. Design and implement social media strategies to increase brand awareness and engagement.
2. Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.
3. Coordinate with design/content teams for visually appealing, brand-aligned campaigns.
C. Website & Shopify management:
1. Oversee Shopify operations including product uploads, collections, conversion optimization, and customer experience.
2. Collaborate with developers for regular website updates, SEO, and performance monitoring.
3. Optimize the company websites for user experience and lead generation.
D. App management & product integration:
1. Manage and coordinate updates and UI/UX for the company’s mobile applications.
2. Collaborate with product and tech teams to implement features aligned with marketing campaigns.
E. Revenue & growth strategy:
1. Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.
2. Analyze customer data, trends, and market competition to suggest growth strategies.
3. Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.).
F. Team coordination & reporting:
1. Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.
Number of Openings
5 openingsSkills
Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, English Proficiency (Spoken), English Proficiency (Written), Instagram Marketing, Social Media Marketing
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