About the Job
Key Responsibilities:1. Keyword Research & Optimization
1. Conduct comprehensive keyword research to identify relevant and high-performing search terms.
2. Integrate primary and secondary keywords seamlessly into content.
3. Optimize titles, meta descriptions, headers, and URLs to improve search visibility.
2. Content Creation
1. Write engaging, original, and SEO-optimized content for blogs, web pages, landing pages, and product descriptions.
2. Ensure all content aligns with brand tone, audience intent, and SEO best practices.
3. Maintain high standards of readability, accuracy, and relevance in all written materials.
3. On-Page SEO Implementation
1. Optimize internal linking, image alt text, headings, and keyword placement.
2. Apply SEO-friendly formatting, structure, and schema for better rankings and user experience.
4. Content Strategy & Planning
1. Collaborate with marketing teams to create and manage content calendars and campaign plans.
2. Research competitor strategies and industry trends to identify new content opportunities.
3. Contribute to the overall content strategy aimed at boosting organic visibility and engagement.
5. Performance Monitoring & Reporting
1. Track and analyze content performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
2. Measure traffic, keyword rankings, and engagement metrics to assess SEO impact.
3. Recommend actionable improvements based on data insights and performance trends.
6. Collaboration & Coordination
1. Work with design, development, and digital marketing teams to ensure SEO is integrated across all content assets.
2. Communicate regular progress updates, reports, and SEO recommendations to stakeholders.
7. Content Maintenance
1. Update and refresh existing content to maintain accuracy, relevance, and optimization.
2. Fix broken links, outdated references, and low-performing keywords to enhance content quality.
8. Adherence to SEO Guidelines
1. Stay informed about search engine algorithm updates and emerging SEO trends.
2. Follow ethical SEO practices by avoiding keyword stuffing, duplicate content, or manipulative tactics.
Number of Openings
2 openingsSkills
English Proficiency (Written), Social Media Marketing, Blogging, Digital Marketing, Search Engine Optimization (SEO), Creative Writing, English Proficiency (Spoken)
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