About the Job
Key Responsibilities:A. Social Media & Communication
1. Create and manage blog posts, Instagram/Facebook content, and Google Ads.
2. Write persuasive copy using Narrative Psychology to highlight student and parent success stories.
3. Use Framing and Reframing techniques to position features as aspirational benefits (e.g., “≤20 students per batch” as personalized mastery).
4. Track engagement metrics and run A/B tests for creatives, CTAs, and messaging.
B. Field Sales & Outreach
1. Conduct structured parent demos at societies, events, and Cluude canopies.
2. Present Cluude’s value using Cialdini’s Persuasion Principles—reciprocity, authority, scarcity, and social proof.
3. Apply Behavioral Nudges like anchoring, scarcity cues, and peer examples to increase trial sign-ups.
4. Manage local partnerships, community outreach, and marketing collaborations.
C. Customer Care & Parent Counselling
1. Handle communication across WhatsApp, calls, and emails with empathy and professionalism.
2. Use Active Listening and Solution-Focused Counselling techniques during parent interactions.
3. Collaborate with the AI + Human support team to ensure swift resolution of escalations.
4. Maintain detailed CRM records and ensure accuracy in lead pipeline tracking.
Number of Openings
2 openingsSkills
Sales, Generative AI Tools, Prompt Engineering, Social Media Marketing, Digital Marketing, Email Marketing, MS-Excel, English Proficiency (Spoken), English Proficiency (Written)
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