About the Job
Key Responsibilities:A. Drive app installs:
1. Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms.
2. Optimize app store optimization (ASO) to increase organic visibility and downloads.
3. Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs.
B. Boost app engagement:
1. Implement push notification, in-app messaging, and WhatsApp/email journeys to engage users.
2. Work with design/content teams to create high-converting creatives and campaigns.
3. Track and improve day 1, day 7, and day 30 retention through personalized engagement strategies.
C. Drive app revenue (E-commerce + consultations):
1. Run retargeting and re-engagement campaigns to convert users into paying customers.
2. Scale e-commerce revenue by driving product discovery, cart conversions, and repeat purchases.
3. Grow consultation bookings by promoting Amrutam’s free and paid Ayurvedic consultations via campaigns, in-app placements, and personalized communication.
4. Collaborate with product and CRM teams to design offers, loyalty programs, and gamified experiences.
5. Monitor key metrics like ARPU, ROAS, consultation conversion rates, and CAC:LTV ratio, and optimize for sustainable growth.
Number of Openings
1 openingsSkills
Google AdWords, Facebook Ads
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