The World University of Design (WUD) has launched a new MBA program. This program is specifically for students who want to work in creative industries. Students joining this course will work on real projects, collaborate with companies, and use special labs where they combine data with design, business ideas with storytelling, and logical thinking with understanding people's feelings.
The new MBA program also accepts scores from the CAT and CUET/PG entrance exams for admission. Students can find the application forms online on the university's official website. The admission process includes answering innovative questions after submitting the application.
About the New MBA Program
This MBA program is different from traditional business courses. It focuses on industries that depend on new ideas and imagination. These include areas like entertainment, digital media, retail, fashion, and technology. The program teaches students how to lead and innovate in these fast-changing fields.
Prof. Sanjay Gupta, Vice Chancellor of WUD, explained the reason for this new program. He said that today's world needs leaders who can create new possibilities, not just manage things efficiently. The WUD MBA program prepares graduates to succeed in industries where new ideas and imagination are key to success.
What the Program Teaches
The program combines important business subjects with creative ways of thinking. Students will learn:
- Core Business Skills: These include strategy (how to plan for a business), marketing (how to promote products), finance (how to manage money), and operations (how to run daily tasks).
- Design Thinking: This is a way of solving problems by understanding users and creating new solutions.
- Systems Design: This teaches how different parts of a system work together and how to improve them.
- Creative Leadership: This helps students lead teams and projects that require new and imaginative ideas.
By bringing these different skills together, the program helps students manage new ideas and innovation across many industries. These industries are shaping modern life.
Looking Ahead: Future-Ready Graduates
Prof. Sanmitra Chitte, Dean of WUD School of Business, stated that this MBA program does not just follow what the market needs now. It prepares students for what the market will need in the future. Graduates from this program will understand both the world of creativity and the world of business. This makes them ready for different types of jobs.
Career Opportunities
Students who complete this MBA program can work in various roles. Some examples include:
- Innovation Consulting: Advising companies on how to create new products or services.
- Brand Experience: Creating unique and memorable experiences for customers with a brand.
- Product Strategy: Planning how new products should be developed and brought to market.
- Creative Entrepreneurship: Starting new businesses that focus on creative ideas and solutions.
How to Apply
The application process for the MBA program is online. Interested students should visit the official website of the World University of Design to fill out the application form. The admission process looks for students who can provide innovative answers to special questions asked after the initial application.
Accepted Entrance Exams
Candidates can apply using their scores from the following national-level entrance tests:
| Accepted Exam | Type |
| CAT | Common Admission Test |
| CUET/PG | Common University Entrance Test (Postgraduate) |
Students should check the WUD website for exact dates and further details about the application process and requirements.
