Remote Digital Marketing Specialist Job at Sujith Thottathil

About the Job

Key responsibilities:

A. Performance Marketing (Non-Negotiable)
1. Plan, execute, and continuously optimize Meta Ads (Instagram & Facebook)
2. Run YouTube Ads across In-Stream and Shorts formats
3. Build and manage audience targeting for architects, interior designers, and builders/developers
4. Own the complete funnel: Ad → App Install → First Project Upload
5. Execute retargeting for:
– Installed but inactive users
– Logged-in users without portfolio uploads
6. Manage budgets, optimize CAC, and improve efficiency at scale

KPIs:
1. Cost per Install (CPI)
2. Cost per Activated User (1+ project uploaded)
3. Activation Rate (%)

B. Activation & Growth (Critical)
1. Improve conversion from signup to first project upload
2. Design and execute campaigns to drive:
– First project upload
– Portfolio completion
3. Coordinate closely with telecalling, WhatsApp, and reactivation campaigns
4. Plan re-engagement strategies for dormant users
5. Recommend in-app nudges, messaging, and conversion-focused copy

KPIs:
1. Activation Rate (%)
2. Day-7 and Day-30 Retention
3. Upload Completion Rate

C. Content Strategy (Conversion-Led)
1. Define and own high-impact content pillars:
– Portfolio building tips
– Career growth for architects
– Client acquisition strategies
– Architecture & construction insights
2. Create and manage:
– Instagram Reels
– YouTube Shorts
– Carousels and text-based posts
3. Repurpose high-performing user-generated content
4. Ensure every piece of content drives action—not vanity metrics

D. SEO & ASO
1. Conduct keyword research within the architecture and construction ecosystem
2. Optimize website and landing pages for on-page SEO
3. Lead App Store Optimization for Play Store and App Store
4. Track and improve organic installs and conversion rates
5. Build industry-relevant, high-quality backlinks

E. Copywriting (Mandatory Skill)
1. Write high-converting ad copy (hooks, CTAs, variations)
2. Craft landing page and app store copy
3. Create a persuasive email and WhatsApp campaign messaging
4. Develop push notification copy focused on activation and retention

Inability to write clear, sharp, conversion-focused copy is a deal-breaker for this role.

F. Analytics & Reporting
1. Track full-funnel performance using GA4, Firebase, and Meta Events
2. Publish weekly performance reports covering:
– What worked
– What failed
– What will be tested next
3. Drive decisions strictly through data, not opinions

Number of Openings

1 openings

Perks of this Jobs

5 days a week

Skills

Creative Writing, Email Marketing, English Proficiency (Spoken), English Proficiency (Written), Instagram Marketing, YouTube Ads, Facebook Ads, Instagram Ads, Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing