Digital Marketing Executive Job in Mumbai at VideoVerse

About the Job

Job Description:

Role Overview:

We are seeking a skilled and creative Marketing Executive to join our team on a 6 months long contractual basis with possible extensions for the Jio Hotstar project. The ideal candidate will bring experience in digital/content marketing and a strong understanding of the streaming and entertainment landscape. You will be responsible for executing strategic content marketing campaigns to enhance content visibility and user engagement on the Hotstar platform.

Requirements:

1-3 years of experience in content marketing, digital marketing, or a similar role
Preferred Qualification: Bachelor’s degree in marketing, Communications, Business, or a related field.
Any one south Indian Language is a good to have
Proven work experience in content marketing, digital marketing, or a similar role.
Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Familiarity with social media platforms and emerging trends in digital marketing is a plus.

Responsibilities of the Candidate:

Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning.
Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
Stay up to date with industry trends and best practices in on-platform content marketing.
Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

Number of Openings

1 openings

Skills

Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing