Content & Social Media Lead Job in Mumbai at IIDE Education Private Limited

About the Job

About IIDE

IIDE is India's most trusted digital business school, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. Creativity and innovation drive how we communicate, educate, and inspire thousands of learners every day.

About the Role

As the Content & Social Media Lead at IIDE, you will drive the end-to-end production of digital content to boost organic engagement and strengthen brand presence. You will lead a team of editors, social media associates, and interns while collaborating with cross-functional departments. This role involves overseeing video strategy, content planning, post-production quality, and the overall creative direction across all social media channels.

What You’ll Do

A. Video Strategy & Production
Develop content concepts, storyboards, and creative directions aligned with campaign objectives.
Manage and direct video shoots, ensuring smooth execution and adherence to technical requirements.
Oversee production planning, scripting, and creative alignment.

B. Post-Production Oversight
1. Review video edits and provide guidance for improvement.
2. Oversee motion graphics, colour correction, sound design, and brand consistency.
3. Ensure efficient workflows across Adobe Premiere Pro, After Effects, and related tools.

C. Social Media Strategy & Execution
1. Build content pillars, themes, and messaging to drive continuous audience growth.
2. Strategise for increased reach, engagement, and platform performance.

D. Content Calendar Management
1. Plan, schedule, and manage social media posts across all channels.
2. Coordinate campaign rollouts, content sequencing, and daily publishing.

E. Cross-Team Collaboration
1. Work closely with Paid Ads, Events, Design, and Academic teams for creative alignment.
2. Deliver content that supports brand, marketing, and campaign objectives.

F. People & Team Management
1. Lead and mentor editors, social media associates, and interns.
2. Conduct regular check-ins, track progress, and resolve executional roadblocks.

G. Tools, Systems & Asset Management
1. Maintain an organised library of video files, project assets, and content archives.
2. Oversee usage of editing software, social media schedulers, Google Workspace, and AI-powered tools.

H. Hiring & Onboarding
1. Recruit, evaluate, and onboard creative team members including editors and social media associates.

Number of Openings

1 openings

Skills

Video Editing, Social Media Marketing, Branding, Videography, Design Thinking, English Proficiency (Spoken), English Proficiency (Written), Video Marketing