Business Development Associate Job in Multiple locations at Prima Education

Prima Education

Fresher
full time
INR 240000-360000 /year
31 January, 2026

About the Job

We’re looking for a proactive, target-driven Business Development Associate to join our Sales team. You will be responsible for generating and qualifying leads, developing persuasive sales pitches, driving conversions for study-abroad and immigration services, and supporting social media marketing (short-form video reels, content ideas and distribution). This role blends consultative sales with creative content production to grow enquiries and conversions. 

Key responsibilities:

1. Lead Generation & Outreach - Identify, Research and Engage prospective students and referral partners across digital channels (social, email, LinkedIn), campus events and partner networks. 
2. End-to-end sales pipeline management - Qualify leads, book consultations, manage follow-ups, and move prospects through the funnel toward conversion. Maintain accurate CRM records and sales activity logs. 
3. Pitching & conversions - Prepare and deliver tailored, evidence-based pitches and presentations for study-abroad programs and immigration pathways. Convert enquiries into paid consultations or application engagements. 
4. Collaborate with the counselling team. Act as the first point of contact for leads; coordinate with counsellors to ensure timely, high-quality consultations and handoffs. 
5. Market & competitor research - Monitor trends and changes in international education, scholarship opportunities, visa rules and competitor offerings to keep pitches current and relevant. 
6. Social media & short-form video (reels) - Create concepts, scripts, and short reels (15–60s) to highlight success stories, program highlights, tips and company services; assist with content scheduling and community engagement. 
7. Performance tracking - Meet monthly targets (leads, qualified calls, conversions) and contribute to weekly performance reports and strategy reviews. 
8. Process improvement - Identify bottlenecks in the sales process and propose practical improvements to increase conversion rates and lead velocity. 

Number of Openings

1 openings

Perks of this Jobs

Informal dress code

Skills

Marketing Strategies , Marketing, Customer Acquisition, Grievance Handling, Emotional intelligence, Marketing Campaigns , Sales, English Proficiency (Written), English Proficiency (Spoken), Client Relationship, Sales Management, Teamwork, Lead Generation, Consulting, Social Media Marketing, Leadership, MS-Office, Digital Marketing, Client Interaction, Client Relationship Management (CRM)

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Business Development Associate Job in Multiple locations at Prima Education

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