About the Internship
Electric Ji is a Startup India–recognized digital platform revolutionizing the electrical industry by connecting consumers, electricians, and vendors on one unified app. As a trusted member of Calcutta Electrical Dealers Association (CEDA), we provide quick electrical services, quality products, and a seamless digital experience across Kolkata. We are expanding our marketing team and seeking a dynamic digital marketing executive who can drive performance, brand visibility, and digital growth across all channels.Selected intern’s day-to-day responsibilities include:
1. Plan, create & execute targeted digital campaigns across Google, Meta, and other platforms to drive Electric Ji product sales, service bookings, app installs, and brand awareness.
2. Manage Electric Ji’s social media presence by creating engaging posts, reels, stories, and videos while interacting with customers, electricians, and vendors to build trust and community.
3. Optimize advertising performance by monitoring CPC/CPA, improving Quality Scores, running A/B tests, and ensuring maximum ROI across digital channels.
4. Conduct keyword research & manage SEM campaigns to capture high-intent searches for electrician services, quick delivery of electrical products, and hyperlocal demand in Kolkata.
5. Analyze user data, funnels, and campaign metrics to improve conversions for app downloads, cart completions, service bookings, and vendor/electrician onboarding.
6. Develop and execute integrated marketing strategies including performance ads, SEO, email marketing, social media campaigns, and loyalty-driven communication.
7. Design and automate email & notification journeys for abandoned carts, new product launches, electrician incentives, vendor updates, and customer retention.
8. Coordinate with internal teams (product, service, vendor, operations) to maintain consistent branding and launch campaigns for new categories, offers, or events.
9. Track and report all campaign performance with insights and improvement suggestions to support Electric Ji’s growth & revenue goals.
Number of Openings
6 openingsPerks of this Internship
Certificate Free snacks
Other Requirements
1. are available for full time (in-office) internship
2. have relevant skills and interests
3. can start the internship between 12th Dec'25 and 16th Jan'26
4. are available for duration of 3 months
5. have already graduated or are currently in any year of study
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